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CRM Software

Find a CRM for contacts, sales pipelines and customer follow-up. Compare the whole sales workflow rather than a list of impressive features.

Researched by SoftwareRadarSources checked: 13 October 2026How we research
3 productsSource-backed information

HubSpot CRM

✓ Vendor sources checked · 2026-10-13

A customer database that connects contact and deal tracking with HubSpot's sales, marketing and service tools. Learn more about HubSpot CRM

Who should take a closer look?

Teams wanting a CRM that can expand into connected marketing and customer service tools.

Capabilities to explore

  • Contact management
  • Deal pipeline tracking
  • Email tracking
Free plan availableFree foundational CRM and sales tools; two-user limit on the published free sales offering.

Pipedrive

✓ Vendor sources checked · 2026-10-13

A sales CRM organised around deals, activities and a visual pipeline, with paid options for email workflows and forecasting. Learn more about Pipedrive

Who should take a closer look?

Sales teams that organise daily work around pipeline stages and follow-up activities.

Capabilities to explore

  • Lead and pipeline management
  • Contact and activity tracking
  • Email sync and tracking on Growth and above
Paid plans / trialA 14-day trial is available.

Salesforce

✓ Vendor sources checked · 2026-10-13

A CRM platform covering sales records, opportunities and customer workflows, with editions for small businesses and complex sales operations. Learn more about Salesforce

Who should take a closer look?

Teams that need room to configure their sales processes and connect CRM data with other business systems.

Capabilities to explore

  • Account and contact records
  • Opportunity management
  • Customisable sales processes
Free plan availableOfficial Salesforce documentation and pricing list a no-cost Free Suite; this is distinct from a Sales Cloud trial.

How to choose crm software

A focused sales team may prefer a visual pipeline and quick setup. A team spanning sales, marketing and service may benefit from a connected suite. More configuration can offer flexibility, but also increases ownership and training work.

Questions to ask before you buy

Put your shortlist to the test

Run one real opportunity from enquiry to close. Test email logging, lead assignment, reporting and export. Price the number of users who need editing access and check charges for marketing contacts, AI usage and add-ons.

A useful next step

Use the software buying checklist →

Choose the same workflow, team size and required features when comparing your shortlist.

Frequently asked questions

Is there one best crm tool?

Fit depends on your workflow, required capabilities, team size and budget. Compare the appropriate plan and test it with your own requirements.

How current is this research?

The product sources were checked on 13 October 2026. Each profile links to official information so you can confirm current details.