Google Forms builds online questionnaires and quizzes, shares them through a link or website embed, and sends response data into Google Sheets for further work. It suits straightforward collection tasks where shared editing and spreadsheet handover matter more than a specialised survey research platform. Learn more about Google Forms
Who should take a closer look?
Google-centred teams collecting registrations, feedback or quiz responses.
Capabilities to explore
✓Multiple question types and branching flows
✓Quizzes, themes and shared editing
✓Response charts and Google Sheets handover
Free plan availablePersonal Google Forms access is available free. Managed organisation accounts and controls are part of Google Workspace editions.
Microsoft Forms creates surveys, polls and quizzes in a browser with response summaries and Excel export. It is a practical shortlist for Microsoft-centred teams, provided the buyer checks whether personal-account limits or the organisation’s Microsoft 365 entitlement applies. Learn more about Microsoft Forms
Who should take a closer look?
Microsoft-centred teams collecting internal feedback and structured responses.
Capabilities to explore
✓Surveys, polls and scored quizzes
✓Branching questions and editable themes
✓Response summaries and Excel export
Free plan availableMicrosoft personal accounts can use Forms free with lower response limits than eligible organisation accounts.
Typeform builds interactive online forms for lead capture, feedback and other guided response journeys. Its presentation and logic options make it relevant for customer-facing collection, while response allowances should be planned across the whole account before a campaign launches. Learn more about Typeform
Who should take a closer look?
Teams designing customer-facing forms with a guided presentation.
Capabilities to explore
✓Interactive form journeys and templates
✓Logic, calculations and tailored endings
✓Website embedding and response exports
Free plan availableA continuing free plan includes 10 responses per month across the account, rather than 10 for each form.
SurveyMonkey creates online surveys and provides collection, analysis and collaboration options across individual, team and enterprise plans. It is a relevant choice when the research design and reporting workflow are central, but collecting an answer does not necessarily mean a free account can view it. Learn more about SurveyMonkey
Who should take a closer look?
Teams running repeatable feedback programmes and structured survey research.
Capabilities to explore
✓Survey templates and multiple collection methods
✓Plan-dependent survey logic and reporting
✓Team survey collaboration and shared resources
Free plan availableA continuing Basic plan is available with limited features and viewable responses. Check the account-specific limit before distributing a survey.
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Compare forms & surveys options
Read the buying decisions, plan boundaries and evidence behind a shortlist.
A short internal questionnaire and a public research survey can need different account, logic and reporting features. Define the questions, intended respondents and resulting action before buying a form package.
Questions to ask before you buy
Who can respond and which question or branching rules are needed?
What response, upload and reporting limits apply?
Who owns the form, its integrations and exported results?
Put your shortlist to the test
Build a small representative form, complete it on a phone and test each branch with synthetic responses. Review accessibility, required fields, exports, notifications and ownership handover. Include paid connectors and the expected response volume in the quote.
