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Email Marketing Software

Compare email campaign tools by contact limits, automation, reporting and the channels your audience actually uses.

Researched by SoftwareRadarSources checked: 13 October 2026How we research
2 productsSource-backed information

Mailchimp

✓ Vendor sources checked · 2026-10-13

An email marketing platform for building campaigns and customer journeys, with paid testing and optimisation tools. Learn more about Mailchimp

Who should take a closer look?

Businesses planning regular email campaigns and wanting a path to more sophisticated customer journeys.

Capabilities to explore

  • Email campaign creation
  • Audience and contact management
  • Marketing automations on qualifying plans
Free plan availableCurrent Free plan: 250 counted contacts, 500 sends/month and 250 sends/day; one seat and one audience.

Brevo

✓ Vendor sources checked · 2026-10-13

A marketing platform combining campaigns, transactional messages and automation, with paid options for additional channels and reporting. Learn more about Brevo

Who should take a closer look?

Businesses wanting marketing and transactional email within one platform.

Capabilities to explore

  • Email campaigns
  • Drag-and-drop email editor
  • Transactional email
Free plan availableFree: 100,000 stored contacts and 300 daily sends; automation covers up to 2,000 contacts. Large campaigns need manual requeuing.

How to choose email marketing software

Contact-based pricing suits some lists, while send-based pricing suits others. A free plan can be useful for learning, but its branding, send volume and contact cap may prevent it from supporting a growing business.

Questions to ask before you buy

Put your shortlist to the test

Import a small consented test segment, build an email, preview it on a phone and create a simple welcome journey. Check authentication guidance, unsubscribe handling and what happens when you exceed a plan limit.

A useful next step

Check email limits and GBP entry prices →

Choose the same workflow, team size and required features when comparing your shortlist.

Frequently asked questions

Is there one best email marketing tool?

Fit depends on your workflow, required capabilities, team size and budget. Compare the appropriate plan and test it with your own requirements.

How current is this research?

The product sources were checked on 13 October 2026. Each profile links to official information so you can confirm current details.