Brevo
✓ Vendor sources checkedA marketing platform combining campaigns, transactional messages and automation, with paid options for additional channels and reporting.
Compare products →Mailchimp
✓ Vendor sources checkedSources checked: 13 October 2026 · Email Marketing software
What is Mailchimp?
An email marketing platform for building campaigns and customer journeys, with paid testing and optimisation tools.
Mailchimp
Explore the official product
See the vendor’s current capabilities, product information and plan details.
Visit Mailchimp ↗Who should take a closer look?
Businesses planning regular email campaigns and wanting a path to more sophisticated customer journeys.
Editorial fit analysis based on vendor-described capabilities.Alternatives to Mailchimp
Mailchimp features
Vendor-described capabilities; availability can depend on the plan.
- Email campaign creation
- Audience and contact management
- Marketing automations on qualifying plans
- Campaign testing on qualifying plans
- Personalisation and optimisation tools on qualifying plans
Mailchimp pricing considerations
Free plan available
Free tier and paid plans that scale with audience size and email volume. Trial and promotional figures differ from continuing subscription costs.
Current Free plan: 250 counted contacts, 500 sends/month and 250 sends/day; one seat and one audience.
Check email capacity and GBP entry prices →What to check before choosing
- Free has 250 counted contacts and both monthly and daily sending caps; branding removal, scheduling and automation flows require paid packaging.
- Paid costs depend on contacts and send allowances; exceeding limits can add charges.
Test the same sample work, confirm your required plan and check how to export your data before committing.
Official Mailchimp sources
- mailchimp.com/pricing/marketing/ ↗
- mailchimp.com/help/about-additional-charges/ ↗
- mailchimp.com/help/about-mailchimp-pricing-plans/ ↗
Sources checked 13 October 2026. This profile is vendor-documentation research, not hands-on testing or a verified customer-review score.
Read the research methodology → · Suggest a correction →Mailchimp FAQs
Does Mailchimp have a free plan?
Current Free plan: 250 counted contacts, 500 sends/month and 250 sends/day; one seat and one audience.
What should I compare before buying?
Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.
Are these user reviews or hands-on results?
This profile summarises linked vendor information and editorial buying considerations. It does not represent customer-review ratings or hands-on testing.