Mailchimp vs Brevo

Compare audience and send-based pricing carefully.

THE SHORT ANSWER

Choose around your workflow.

Compare Mailchimp and Brevo using both your contact count and monthly send volume. Check the plan that includes your welcome journey, segmentation and required channels. Free allowances can be useful for a trial, but are a poor substitute for modelling the cost of a growing list.

Sources checked 13 October 2026

Mailchimp vs Brevo: vendor-described capabilities and editorial considerations
What to compare	Mailchimp	Brevo
Category	Email Marketing	Email Marketing
Best-fit starting point	Businesses planning regular email campaigns and wanting a path to more sophisticated customer journeys.	Businesses wanting marketing and transactional email within one platform.
Free plan	Yes, with limits. Current Free plan: 250 counted contacts, 500 sends/month and 250 sends/day; one seat and one audience.	Yes, with limits. Free: 100,000 stored contacts and 300 daily sends; automation covers up to 2,000 contacts. Large campaigns need manual requeuing.
Pricing considerations	Free tier and paid plans that scale with audience size and email volume. Trial and promotional figures differ from continuing subscription costs.	Free tier plus paid plans priced by email-volume tier, with corresponding contact limits. Additional channels, seats and selected features use add-ons.
Capabilities to check	Email campaign creation Audience and contact management Marketing automations on qualifying plans Campaign testing on qualifying plans Personalisation and optimisation tools on qualifying plans	Email campaigns Drag-and-drop email editor Transactional email Marketing automation Campaign reports and analytics
Buying considerations	Free has 250 counted contacts and both monthly and daily sending caps; branding removal, scheduling and automation flows require paid packaging. Paid costs depend on contacts and send allowances; exceeding limits can add charges.	Free email sends have a daily cap and unused sends do not roll over. The entry 5,000-send paid tier stores only 500 contacts; extra storage, branding removal and other options can change the bill.
Official sources	mailchimp.com/pricing/marketing/ ↗ mailchimp.com/help/about-additional-charges/ ↗ mailchimp.com/help/about-mailchimp-pricing-plans/ ↗	www.brevo.com/pricing/ ↗ help.brevo.com/hc/en-us/articles/208589409-About-Brevo-s-pricing-plans ↗ help.brevo.com/hc/en-us/articles/208580669-FAQs-What-are-the-limits-of-the-Free-plan ↗
Next step	Visit Mailchimp ↗	Visit Brevo ↗

Check the plan against your sending calendar

Contact storage and daily or monthly sends can trigger different upgrade needs.

Use the email capacity planner and GBP price guide →

Test the same work in both tools

Build and preview a mobile-friendly email.
Create a welcome sequence for a test segment.
Calculate a typical and peak-month bill.

How this comparison was researched

The official sources above cover the products’ capabilities and plan options. Features may require a particular paid tier; confirm the plan and region with the vendor.

Read the full methodology →