Klaviyo

Updated Email Marketing software

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What is Klaviyo?

Klaviyo combines customer profiles, ecommerce activity and marketing automation across email and mobile channels. It can suit a store coordinating lifecycle messages from shared customer data. Its free package is useful for a small audience, while a paid estimate should identify active profiles, email volume and each additional channel or product being purchased.

Klaviyo

Explore the official product

See the vendor’s current capabilities, product information and plan details.

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Who should take a closer look?

Retail brands coordinating customer data and multi-channel lifecycle marketing

Explore the required features and plan before choosing.

Alternatives to Klaviyo

Drip

Drip is ecommerce-focused email marketing software using store activity to drive segments and automated follow-ups. It supports programmes such as welcome, cart recovery, post-purchase and win-back. Buyers should cost the active audience and sending volume together, and evaluate their required event data before migrating live automations.

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Compare Klaviyo with alternatives

Explore the relevant plan and workflow differences before choosing your shortlist.

Klaviyo features

Vendor-described capabilities; availability can depend on the plan.

Klaviyo pricing considerations

Free plan available

Build a quote using active profiles, monthly email sends and required mobile or additional products. The UK page shows some allowances in USD; confirm billing currency, destination rates and applicable taxes.

Ongoing Free supports up to 250 active profiles and 500 email sends per month; current UK page also lists a US$5 mobile allowance.

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What to check before choosing

Test the same sample work, confirm your required plan and check how to export your data before committing.

Klaviyo FAQs

Does Klaviyo have a free plan?

Ongoing Free supports up to 250 active profiles and 500 email sends per month; current UK page also lists a US$5 mobile allowance.

Who is Klaviyo for?

Retail brands coordinating customer data and multi-channel lifecycle marketing

What should I compare before buying?

Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.