Klaviyo combines customer profiles, ecommerce activity and marketing automation across email and mobile channels. It can suit a store coordinating lifecycle messages from shared customer data. Its free package is useful for a small audience, while a paid estimate should identify active profiles, email volume and each additional channel or product being purchased.
Klaviyo
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See the vendor’s current capabilities, product information and plan details.
Drip is ecommerce-focused email marketing software using store activity to drive segments and automated follow-ups. It supports programmes such as welcome, cart recovery, post-purchase and win-back. Buyers should cost the active audience and sending volume together, and evaluate their required event data before migrating live automations.
Vendor-described capabilities; availability can depend on the plan.
✓Customer profiles and behavioural segmentation
✓Email campaigns and automated flows
✓Ecommerce integrations and event data
✓Web forms and template editor
✓Separately metered mobile and additional platform products
Klaviyo pricing considerations
Free plan available
Build a quote using active profiles, monthly email sends and required mobile or additional products. The UK page shows some allowances in USD; confirm billing currency, destination rates and applicable taxes.
Ongoing Free supports up to 250 active profiles and 500 email sends per month; current UK page also lists a US$5 mobile allowance.