Omnisend
Ecommerce marketing software connecting email campaigns, customer segments, automated messages, SMS and web push notifications.
Compare products →ActiveCampaign
What is ActiveCampaign?
Marketing software for email campaigns, segmentation and automated journeys, with separately scoped CRM and messaging add-ons.
ActiveCampaign
Explore the official product
See the vendor’s current capabilities, product information and plan details.
Visit ActiveCampaign ↗Who should take a closer look?
Marketing teams mapping journeys across campaigns, customer segments and connected commerce or sales tools.
Explore the required features and plan before choosing.Alternatives to ActiveCampaign
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Email marketing and lead-generation platform with newsletters, landing pages and paid automation, ecommerce and creator capabilities.
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AWeber
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Compare products →Compare ActiveCampaign with alternatives
Explore the relevant plan and workflow differences before choosing your shortlist.
ActiveCampaign features
Vendor-described capabilities; availability can depend on the plan.
- Email campaigns
- Audience segmentation
- Marketing automations by tier
- Landing pages on qualifying plans
- CRM and messaging integration options
ActiveCampaign pricing considerations
Paid plans / trial
Starter, Plus, Pro and Enterprise Email packages. Select contact tier, region and add-ons for a quote. Send allowances and possible overages must be included alongside the subscription.
A trial is available; the current Email packages are paid subscriptions rather than a permanent free marketing plan.
Check email capacity and GBP entry prices →What to check before choosing
- Starter allows five actions per automation; higher current Email plans allow unlimited automation actions.
- Email sends, contacts, account users, enhanced CRM and messaging purchases are separate capacity or cost checks.
Test the same sample work, confirm your required plan and check how to export your data before committing.
ActiveCampaign FAQs
Does ActiveCampaign have a free plan?
A trial is available; the current Email packages are paid subscriptions rather than a permanent free marketing plan.
Who is ActiveCampaign for?
Marketing teams mapping journeys across campaigns, customer segments and connected commerce or sales tools.
What should I compare before buying?
Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.