Google Data Studio, called Looker Studio until April 2026, is a browser-based tool for reports and interactive dashboards. It connects to sources such as Google Sheets, Analytics and databases. The no-cost edition supports shared reporting, while Data Studio Pro adds organisation-owned content and team management. It remains a separate product from the Looker enterprise platform; connectors and underlying data queries can carry their own charges.
Google Data Studio (Looker Studio)
Explore the official product
See the vendor’s current capabilities, product information and plan details.
Microsoft Power BI combines data preparation, modelling and interactive reporting with a cloud service in Microsoft Fabric. Power BI Desktop offers free local report authoring, while business distribution depends on the publisher, audience and workspace capacity. Teams should map who creates reports and who consumes them before calculating licences or assuming an existing Microsoft subscription covers the complete rollout.
Vendor-described capabilities; availability can depend on the plan.
✓Browser-based report and dashboard editor
✓Google and database data connectors
✓Calculated fields and blended data
✓Viewer filters and interactive controls
✓Pro team workspaces and organisation-owned content
Google Data Studio (Looker Studio) pricing considerations
No-cost reporting edition
No-cost reporting and paid Data Studio Pro have different ownership and administration capabilities. Budget for any partner connectors and billed data sources separately.
The no-cost Data Studio edition includes report creation and sharing. Pro is a separate paid subscription with additional enterprise management.