What is Mixpanel?
Mixpanel investigates how people use digital products through event analysis, funnels, retention and cohorts. It also offers session replay, experiments and feature flags with their own plan boundaries. Product teams can use it to explore activation or repeat use, provided they maintain consistent event names and identity rules rather than treating every automatically collected interaction as a meaningful business milestone.
Who is Mixpanel for?
Product teams examining activation paths, feature adoption and repeat usage
Mixpanel features
The core capabilities to consider for your workflow.
- Event and funnel analysis
- Retention reports
- Behavioural cohorts
- Session replay
- Experiments and feature flags
Mixpanel pricing
Free event-limited plan
Growth and Enterprise increase capacity and features. Estimate events, replay, experiment usage and required governance together.
Calculate the cost of your quote →Free access & evaluation
The recurring Free plan includes up to 1 million events and 10,000 session replays per month. Experiments and feature flags have separate limits.
Before you choose Mixpanel
Event volumes and separately metered capabilities affect the paid scope
Identity and tracking changes can alter reported cohorts
A correlation in a funnel is not proof that a product change caused an outcome
Explore Mixpanel in more detail
Take a closer look at the decisions behind this product.
Compare analytics buying requirements
Read the articleCompare Mixpanel
Explore the individual profiles
Mixpanel FAQs
Does Mixpanel have a free plan?
The recurring Free plan includes up to 1 million events and 10,000 session replays per month. Experiments and feature flags have separate limits.
Who is Mixpanel for?
Product teams examining activation paths, feature adoption and repeat usage
What should I compare before buying?
Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.