Microsoft Clarity

Updated Web & Product Analytics software

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What is Microsoft Clarity?

Microsoft Clarity helps teams inspect website behaviour through session recordings, heatmaps and interaction insights. It can add visual context to an analytics question, such as where visitors struggle with a mobile form. Recordings have a finite retention period, so a team should establish how findings are reviewed and acted on rather than treating the service as a permanent archive of every visit.

Microsoft Clarity

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See the vendor’s current capabilities, product information and plan details.

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Who should take a closer look?

Website and user-experience teams investigating visible friction with a free hosted tool

Explore the required features and plan before choosing.

Alternatives to Microsoft Clarity

Hotjar (now Contentsquare)

Hotjar has merged into Contentsquare, and new users can no longer create a Hotjar account. The current route for its heatmap, replay and survey workflows is Contentsquare. This profile retains the familiar Hotjar name to explain that transition; new purchases should be evaluated against the present Contentsquare offer, while existing account holders should establish their own migration, access and historical-data arrangements.

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Compare Microsoft Clarity with alternatives

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Microsoft Clarity features

Vendor-described capabilities; availability can depend on the plan.

Microsoft Clarity pricing considerations

Free hosted service

No subscription price is advertised for the core Clarity service. Include implementation, consent integration and the staff time needed to review findings.

Clarity is offered as a free hosted service. Free access does not remove collection controls or retention limits.

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What to check before choosing

Test the same sample work, confirm your required plan and check how to export your data before committing.

Microsoft Clarity FAQs

Does Microsoft Clarity have a free plan?

Clarity is offered as a free hosted service. Free access does not remove collection controls or retention limits.

Who is Microsoft Clarity for?

Website and user-experience teams investigating visible friction with a free hosted tool

What should I compare before buying?

Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.