Business Intelligence software

Looker

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01 / Overview

What is Looker?

Looker is Google Cloud’s business intelligence and embedded analytics platform. It uses LookML to define reusable business logic above supported databases, with exploration, dashboards and application integration built around that model. Looker and Google Data Studio, formerly Looker Studio, are distinct products.

Who is Looker for?

Teams that want governed metric definitions and analytics connected to their data warehouse.

02 / Capabilities

Looker features

The core capabilities to consider for your workflow.

  • LookML semantic modelling
  • Data exploration and dashboards
  • Embedded analytics and APIs
  • Conversational analytics by service scope
03 / Plans & costs

Looker pricing

Plan availability

Paid plans / trial

Request platform and user pricing for the required edition. Include warehouse usage, model development, embedding and optional services in the operating budget.

Calculate the cost of your quote →

Free access & evaluation

Evaluation access is separate from a permanent free production subscription. Data Studio’s no-cost reporting offer is a different product.

04 / Buying checklist

Before you choose Looker

  • LookML development and model ownership require an assigned technical team.

  • Check the edition, user roles, API allowances and database query costs; Data Studio access does not supply a Looker subscription.

05 / Guides & insights

Explore Looker in more detail

Take a closer look at the decisions behind this product.

Looker vs Tableau: governed metrics and visual analysis

Read the article
06 / Comparisons

Compare Looker

07 / Questions answered

Looker FAQs

Does Looker have a free plan?

Evaluation access is separate from a permanent free production subscription. Data Studio’s no-cost reporting offer is a different product.

Who is Looker for?

Teams that want governed metric definitions and analytics connected to their data warehouse.

What should I compare before buying?

Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.