What is Looker?
Looker is Google Cloud’s business intelligence and embedded analytics platform. It uses LookML to define reusable business logic above supported databases, with exploration, dashboards and application integration built around that model. Looker and Google Data Studio, formerly Looker Studio, are distinct products.
Who is Looker for?
Teams that want governed metric definitions and analytics connected to their data warehouse.
Looker features
The core capabilities to consider for your workflow.
- LookML semantic modelling
- Data exploration and dashboards
- Embedded analytics and APIs
- Conversational analytics by service scope
Looker pricing
Paid plans / trial
Request platform and user pricing for the required edition. Include warehouse usage, model development, embedding and optional services in the operating budget.
Calculate the cost of your quote →Free access & evaluation
Evaluation access is separate from a permanent free production subscription. Data Studio’s no-cost reporting offer is a different product.
Before you choose Looker
LookML development and model ownership require an assigned technical team.
Check the edition, user roles, API allowances and database query costs; Data Studio access does not supply a Looker subscription.
Explore Looker in more detail
Take a closer look at the decisions behind this product.
Looker vs Tableau: governed metrics and visual analysis
Read the articleCompare Looker
Looker vs Tableau
Compare Looker and Tableau for metric ownership, exploratory analysis, warehouse access and the actual product your authors and viewers will use.
Read the comparisonSisense vs Looker
Compare Sisense and Looker for analytics inside a customer application, including identity, modelling, API scope, data access and ongoing maintenance.
Read the comparisonExplore the individual profiles
Looker FAQs
Does Looker have a free plan?
Evaluation access is separate from a permanent free production subscription. Data Studio’s no-cost reporting offer is a different product.
Who is Looker for?
Teams that want governed metric definitions and analytics connected to their data warehouse.
What should I compare before buying?
Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.

