What is Google Tag Manager?
Google Tag Manager deploys and manages website tags from a shared interface so teams can update supported measurement integrations.
Who is Google Tag Manager for?
Teams responsible for website measurement that need website tag management and want to evaluate the complete delivery, access and cost requirements.
Google Tag Manager features
The core capabilities to consider for your workflow.
- Website tag management
- Tag deployment
- Measurement integrations
Google Tag Manager pricing
Free access available
Check the scope of the free product and any additional services or paid options required by your workflow. Free software access does not remove implementation or connected-service costs.
Calculate the cost of your quote →Free access & evaluation
The official page identifies free access for this product. Review the current product limits, eligibility and any separately priced connected features.
Before you choose Google Tag Manager
Define the measurement plan, consent handling, tags or experiments and the person responsible for results.
Validate collection and interpretation; a dashboard or experiment does not by itself establish causation.
Explore related software
Google Tag Manager FAQs
Does Google Tag Manager have a free plan?
The official page identifies free access for this product. Review the current product limits, eligibility and any separately priced connected features.
Who is Google Tag Manager for?
Teams responsible for website measurement that need website tag management and want to evaluate the complete delivery, access and cost requirements.
What should I compare before buying?
Check the tier that contains your essential features, confirm plan limits and compare the total quote with your own expected usage.