Publish a sponsored software case study with useful customer evidence

The short answer: commission a story the customer can support

SoftwareRadar considers sponsored software case studies that explain a specific customer problem, the implemented workflow and what can be supported by the available evidence. A useful story has more substance than a product endorsement: it shows the setting, decisions, limits and relevant next step. Use the free article brief builder to organise the first proposal, then discuss the scope through the publishing enquiry form.

Choose a customer workflow rather than a broad success claim

Start with one task a reader recognises. For example, a software vendor might propose a story about a customer moving a manual approval into a tracked workflow. Explain the original process, the people involved and the practical constraint. That is an illustrative brief, not a report about an actual client. The point is to define a workflow that can be explained and inspected rather than announcing an unsupported transformation of the whole business.

Agree who can contribute and approve the material

Identify the vendor contact, customer contributor and person who can approve use of the customer’s name, quotes and supplied images. Explain which interviews or demonstrations are available and what the contributor is comfortable discussing. If a customer cannot be named, say so in the initial proposal and agree how the context can be presented. Do not invent a customer identity, quotation or result to complete an article outline.

Build an evidence pack around the implementation

Give measured results their context

If the proposed story includes a time saving, conversion change or another numerical result, provide the measurement period, starting point, sample and method. Explain other changes that may affect the result. A customer’s observation can be useful without proving that the software caused every improvement. If a number cannot be substantiated within the agreed work, use an accurate qualitative description or leave the result open for clarification. SoftwareRadar does not create a benchmark by repeating a proposed marketing claim.

Separate product capability from implementation work

Record the edition, integrations, configuration and training needed to produce the described workflow. Name the people who maintain the process after launch. A reader deciding whether the approach fits their own organisation needs to understand those dependencies. An attractive screenshot alone does not describe the delivery project. An honest account of setup decisions and limitations can make the article more useful than a list of features already available on the vendor website.

Agree production, customer review and publication scope

Tell us whether you have a completed draft, interview notes, a customer willing to speak or a workflow that needs to be demonstrated. Agree the outline, writing, image preparation, factual review and included revisions before production starts. Consolidate vendor and customer feedback through one working contact. Use the article quotation checklist to distinguish production, publication and any separately agreed promotion. A customer case study has its own commissioned scope; it is separate from an annual software listing.

Choose a next step and a maintenance owner

A reader may want a product profile, implementation checklist or a relevant demonstration after understanding the story. Match the call to action to that stage and verify the destination. Identify who will tell the publisher if an important product or customer fact changes. Discuss any update work as part of the commission. Publication is a deliverable; a particular number of visits, sales enquiries or search positions is not inferred from the case study.

Prepare and send the case-study brief

Download the case-study publishing brief ↓

Include the product, customer context, reader question, original workflow, implementation, proposed results and available support, customer permissions, review owner, budget and target window. You can also build a brief online. Read the submission guidelines and use the article proposal form to discuss fit. An enquiry creates no purchase or publication commitment.

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