What is Microsoft Advertising?
Microsoft Advertising manages paid campaigns across Microsoft properties and partner advertising surfaces. Free account setup, campaign budgets and format-specific billing are separate parts of the purchase.
Who is Microsoft Advertising for?
Businesses evaluating Microsoft advertising inventory with clear campaign goals, pricing scope and responsibility for ongoing spend.
Choose the campaign format and the chargeable event
Identify whether the work needs search, shopping, audience, video or another supported format. Microsoft’s cost guidance explains why click, impression and view-based pricing should be checked against the actual campaign.
Compare Google Ads around the same destination and outcome. An existing campaign provides a brief to review, not proof of equivalent settings or performance on another platform.
Microsoft Advertising features
The core capabilities to consider for your workflow.
- Search and shopping advertising workflows
- Audience, video and connected-TV format options
- Budget, bid and campaign reporting controls
Microsoft Advertising pricing
Free setup; paid ad delivery
Choose the campaign objective, format, budget and bidding strategy. Microsoft’s current cost guidance distinguishes click, impression and view-based arrangements rather than one price for all advertising.
Calculate the cost of your quote →Free access & evaluation
Microsoft states that account setup is free. Running paid campaigns incurs charges under the selected advertising model; this is not a free media allowance.
Before you choose Microsoft Advertising
CPC, CPM and other pricing arrangements vary by advertising format.
A paid click does not guarantee a conversion.
A target acquisition cost is an optimisation goal rather than a universal pay-only-for-results promise.
Define what counts as a useful result
Write a fictional ad, destination and conversion definition. Agree the budget owner, reporting interval and conditions for pausing a campaign. Separate a reported click, lead and completed sale in the review.
Account setup guidance describes Microsoft account access and campaign setup. Verify the intended account and payment responsibilities before authorising delivery.
Explore related digital advertising tools
Microsoft Advertising FAQs
Is a Microsoft Advertising account free to set up?
Microsoft states that account setup is free. Paid campaign delivery is charged separately under the chosen advertising model.
Does Microsoft Advertising only charge per click?
Not across every format. Microsoft’s current cost guidance includes CPC, CPM, impression-based and view-based arrangements depending on the campaign.
Can Microsoft Advertising charge for clicks that do not convert?
Yes. With CPC pricing, Microsoft says you pay for clicks rather than outcomes. Measure the desired conversion separately.
Do I need a Microsoft account for Microsoft Advertising?
Microsoft’s new-advertiser FAQ says a Microsoft account is used to sign in and manage campaigns, billing and reporting.
Does a target CPA in Microsoft Advertising guarantee payment only for a sale?
No. Microsoft describes cost-per-acquisition goals as campaign optimisation targets. Confirm the actual pricing model and chargeable event.